Privately News & Views

At Privately SA, sticking to our company DNA of ‘privacy by design’ on the end user's device, we are pioneering a blockchain-based Self-Sovereign Identity (SSI) framework. This uses Zero-Knowledge Proofs (ZKP) for age gate by service and content provider, balancing compliance requirements and usability.

Implementing the best methods to verify user age and obtain parental consent can be complex. Many existing solutions fall short, either compromising user privacy or delivering inconsistent results. However, businesses that fail to address this challenge risk legal penalties, reputational damage, and loss of consumer trust.

We are happy to announce that we are automating the refusal registry as part of our latest updates on the AgeAI app. AgeAI is an innovative, AI-powered, GDPR (UK) certified application designed to automate in-store age verification. It provides field staff support in estimating the age of customers, particularly when selling age-restricted products such as alcohol, tobacco or vapes.